Have you seen the Reading Rockets web site? It's full of information that will help you "launch young readers" and is funded through a major grant from the U. S. Department of Education.
According to the web site:
Reading Rockets offers a wealth of reading strategies, lessons, and activities designed to help young children learn how to read and read better. Our reading resources assist parents, teachers, and other educators in working with struggling readers who require additional help in reading fundamentals and comprehension skills development.Don't miss the "For Teachers" link at the left that will take you to resources for helping even the most struggling readers. Also check out the blogs for some insight into how others are teaching their young students to read.